Regina Vita+

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Vita+: "Green" is the new Black.

Goals

01

New range of products with Health benefits

02

Vegan, Gluten-free and GMO-free: New positioning

03

Portuguese Expatriate market

04

Keep Regina’s tradition and Brand feel

Product in Shelves

Color Palette

New Set of Colours

Regina Red

#ba3232

Brown chocolate

#623a1a

Eco Green

#57814f

Text Black

#1d1d1b

Creme

#e5d5c2

Backpaper

#eed5b7

Illustration and Packaging following the initial Campaign.